The development of a tertiary level visual communication module incorporating an art appreciation approach / Maithreyi Subramaniam
The central purpose of this study was to build and examine a tertiary visual communication module incorporating an art appreciation approach, a unit in graphic design and multimedia programme offered as an integral part of a subject of instruction in art education for tertiary level. The majority...
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Format: | Thesis |
Published: |
2017
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Online Access: | http://studentsrepo.um.edu.my/7101/4/maithreyi.pdf http://studentsrepo.um.edu.my/7101/ |
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Summary: | The central purpose of this study was to build and examine a tertiary visual
communication module incorporating an art appreciation approach, a unit in graphic
design and multimedia programme offered as an integral part of a subject of instruction
in art education for tertiary level. The majority of the art educators is facing problems
related to art appreciation. They have only been emphasizing studio art production and
have no background knowledge in preparing a teaching module.
The quantitative research design and procedures were employed in this study. An
experimental research using the quasi-experimental design that is a single-group
interrupted time series-design was used to examine a group of students’ achievement.
The samples in this study were 35 (N=35) students enrolled visual communication unit
in the first year of graphic design and multimedia programme. The research was
conducted at the researcher’s university, one of a private institution located in Petaling
Jaya, Selangor. In collecting the data, two instruments were used, namely the tertiary
level visual communication module and five sets questions of tests.
A reliability test was conducted on both instruments to test the validity, consistency
and reliability of the data analysis procedure as the tertiary level visual communication
module and five sets questions of tests using Cronbach’s Alpha reliability test 0.5. The
descriptive statistics made use of means, standard deviations and percentage to
determine the students’ achievements. The inferential statistics, repeated measure
ANOVA was employed to investigate the changes in mean scores over five time points
both for five sets questions of tests mean score and lessons (studio art production) mean
score.
The findings exhibited that the students have expected developmental progression in
their five sets questions of tests. In terms of lessons (studio art production), students were able to make an appreciation of their studio art production. The tertiary visual
communication module incorporating an art appreciation approach impacted the quality
of students’ development of selection of skills in visual perception and artistic response,
investigations in terms of historical, cultural and social context, engaging students with
the art-making process and enhancing their critical and aesthetic inquiry for a better
understanding, aesthetic appreciation and an increase of self-expression. Overall, the
students’ lessons (studio art production) and tests score exhibited students has gained
very good knowledge through the tertiary level visual communication module. The
effectiveness of module exhibited students’ better understanding and foster proficiency
in implementing thinking both in their five sets questions of tests and lessons (studio art
production) |
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