A genre analysis of formula milk pamphlets and sample boxes / Delicia Ng Ly-Ann

• Main Author: Ng, Delicia Ly-Ann
• Format: Thesis
• Published: 2015
• Subjects: P Philology. Linguistics; PE English
• Online Access: http://studentsrepo.um.edu.my/6029/1/1._Title_Page.pdf; http://studentsrepo.um.edu.my/6029/2/2._original_work_declaration.pdf; http://studentsrepo.um.edu.my/6029/3/3._Abtract_and_Acknowledgements.pdf; http://studentsrepo.um.edu.my/6029/4/4._Tables_of_Contents.pdf; http://studentsrepo.um.edu.my/6029/5/5._List_of_Tables.pdf; http://studentsrepo.um.edu.my/6029/6/6._Chapter_1%2D_5.pdf; http://studentsrepo.um.edu.my/6029/7/7._References.pdf; http://studentsrepo.um.edu.my/6029/8/8_%2D_Analysis_of_Moves_Enfa.pdf; http://studentsrepo.um.edu.my/6029/9/9_%2D_Analysis_of_Moves_Anmum.pdf; http://studentsrepo.um.edu.my/6029/10/10_%2D_Analysis_of_Moves_Similac.pdf; http://studentsrepo.um.edu.my/6029/11/11_%2D_Analysis_of_Moves_Pediasure.pdf; http://studentsrepo.um.edu.my/6029/12/12_%2D_Analysis_of_Moves_Gain_Plus_EYE_Q.pdf; http://studentsrepo.um.edu.my/6029/13/13_%2D_Analysis_of_Moves_Mamil_GOLD.pdf; http://studentsrepo.um.edu.my/6029/14/14_%2D_Analysis_of_Moves_Isomil.pdf; http://studentsrepo.um.edu.my/6029/15/15_%2D_Analysis_of_Moves_Nutren.pdf; http://studentsrepo.um.edu.my/6029/16/16_%2D_Analysis_of_Moves_Friso.pdf; http://studentsrepo.um.edu.my/6029/17/17_%2D_Appendix_A_and_B.pdf; http://studentsrepo.um.edu.my/6029/

This is a study on the move structure of formula milk product pamphlets and sample boxes that are chosen by Malaysian parents for their toddlers. The framework used to analyse the samples in this study is the nine-move structure for advertisements introduced by Kathpalia (1992). The main outcome of...