The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers / Eric Vincent Bindah

• المؤلف الرئيسي: Eric, Vincent Bindah
• التنسيق: أطروحة
• منشور في: 2014
• الموضوعات: H Social Sciences (General); HE Transportation and Communications
• الوصول للمادة أونلاين: http://studentsrepo.um.edu.my/4629/1/COVER_PAGE.pdf; http://studentsrepo.um.edu.my/4629/2/MANUSCRIPT_(1%2D413).pdf; http://studentsrepo.um.edu.my/4629/3/TABLE_OF_CONTENT.pdf; http://studentsrepo.um.edu.my/4629/

Materialism among today’s youth has received strong interest among educators, parents, consumer activist and government regulators. Although materialism has long been of interest to consumer researchers, it is not clear whether specific socialization agents in general, and communication environment...