The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers / Eric Vincent Bindah

• 第一著者: Eric, Vincent Bindah
• フォーマット: 学位論文
• 出版事項: 2014
• 主題: H Social Sciences (General); HE Transportation and Communications
• オンライン･アクセス: http://studentsrepo.um.edu.my/4629/1/COVER_PAGE.pdf; http://studentsrepo.um.edu.my/4629/2/MANUSCRIPT_(1%2D413).pdf; http://studentsrepo.um.edu.my/4629/3/TABLE_OF_CONTENT.pdf; http://studentsrepo.um.edu.my/4629/

Materialism among today’s youth has received strong interest among educators, parents, consumer activist and government regulators. Although materialism has long been of interest to consumer researchers, it is not clear whether specific socialization agents in general, and communication environment...