Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi

• Main Author: Hadawiah, Junaidi
• Format: Thesis
• Published: 2012
• Subjects: P Philology. Linguistics
• Online Access: http://studentsrepo.um.edu.my/3986/1/Title_page%2C_abstract%2C_content.pdf; http://studentsrepo.um.edu.my/3986/2/Full_chapters.pdf; http://studentsrepo.um.edu.my/3986/3/References_%26_appendices.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=Penggunaan+bahasa+dan+pemaparan+gender+dalam+iklan+majalah&te=; http://studentsrepo.um.edu.my/3986/

This study investigates the relationship between language and the gender component seen in magazine commercial advertisements. The focus of this study is on the use of written language as well as symbolic representations in magazine advertisement and their effects on the gender concept. The researc...