Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi

This study investigates the relationship between language and the gender component seen in magazine commercial advertisements. The focus of this study is on the use of written language as well as symbolic representations in magazine advertisement and their effects on the gender concept. The researc...

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Main Author: Hadawiah, Junaidi
Format: Thesis
Published: 2012
Subjects:
Online Access:http://studentsrepo.um.edu.my/3986/1/Title_page%2C_abstract%2C_content.pdf
http://studentsrepo.um.edu.my/3986/2/Full_chapters.pdf
http://studentsrepo.um.edu.my/3986/3/References_%26_appendices.pdf
http://pendeta.um.edu.my/client/default/search/results?qu=Penggunaan+bahasa+dan+pemaparan+gender+dalam+iklan+majalah&te=
http://studentsrepo.um.edu.my/3986/
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spelling my.um.stud.39862013-08-22T08:20:37Z Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi Hadawiah, Junaidi P Philology. Linguistics This study investigates the relationship between language and the gender component seen in magazine commercial advertisements. The focus of this study is on the use of written language as well as symbolic representations in magazine advertisement and their effects on the gender concept. The researcher adopted the concept proposed by Coates as the main framework in this study. According to Coates, masculinity and feminism can be reflected through language such as using specific set of words or phrases in demonstrating the gender in context. The commercial advertisements used in this study are categorized according gender of audience i.e males, females and neutral audiences (neutral i.e. for both genders). A questionnaire survey was done to substantiate the findings of this study. The questionnaire, which encompasses 21 items including male and female identity stereotype, was distributed to 100 respondents. The study showed that there is a difference in the use of language to characterize male and female identities. 2012 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/3986/1/Title_page%2C_abstract%2C_content.pdf application/pdf http://studentsrepo.um.edu.my/3986/2/Full_chapters.pdf application/pdf http://studentsrepo.um.edu.my/3986/3/References_%26_appendices.pdf http://pendeta.um.edu.my/client/default/search/results?qu=Penggunaan+bahasa+dan+pemaparan+gender+dalam+iklan+majalah&te= Hadawiah, Junaidi (2012) Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/3986/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Hadawiah, Junaidi
Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
description This study investigates the relationship between language and the gender component seen in magazine commercial advertisements. The focus of this study is on the use of written language as well as symbolic representations in magazine advertisement and their effects on the gender concept. The researcher adopted the concept proposed by Coates as the main framework in this study. According to Coates, masculinity and feminism can be reflected through language such as using specific set of words or phrases in demonstrating the gender in context. The commercial advertisements used in this study are categorized according gender of audience i.e males, females and neutral audiences (neutral i.e. for both genders). A questionnaire survey was done to substantiate the findings of this study. The questionnaire, which encompasses 21 items including male and female identity stereotype, was distributed to 100 respondents. The study showed that there is a difference in the use of language to characterize male and female identities.
format Thesis
author Hadawiah, Junaidi
author_facet Hadawiah, Junaidi
author_sort Hadawiah, Junaidi
title Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
title_short Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
title_full Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
title_fullStr Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
title_full_unstemmed Penggunaan bahasa dan pemaparan gender dalam iklan majalah / Hadawiah Junaidi
title_sort penggunaan bahasa dan pemaparan gender dalam iklan majalah / hadawiah junaidi
publishDate 2012
url http://studentsrepo.um.edu.my/3986/1/Title_page%2C_abstract%2C_content.pdf
http://studentsrepo.um.edu.my/3986/2/Full_chapters.pdf
http://studentsrepo.um.edu.my/3986/3/References_%26_appendices.pdf
http://pendeta.um.edu.my/client/default/search/results?qu=Penggunaan+bahasa+dan+pemaparan+gender+dalam+iklan+majalah&te=
http://studentsrepo.um.edu.my/3986/
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score 13.160551