Identity construction and code switching in english newspaper advertisements / Deborah Ashabai S. Fredericks John

• Main Author: S. Fredericks John, Deborah Ashabai
• Format: Thesis
• Published: 2012
• Subjects: P Philology. Linguistics
• Online Access: http://studentsrepo.um.edu.my/3955/1/1._Deborah_Research_Report_2012_Cover_Page.pdf; http://studentsrepo.um.edu.my/3955/2/2._Deborah_Research_Report_2012_Title_Page.pdf; http://studentsrepo.um.edu.my/3955/3/3._Deborah_Research_Report__2012.pdf; http://studentsrepo.um.edu.my/3955/4/4._Deborah_Research_Report_2012_Appendix_A%2DD.pdf; http://studentsrepo.um.edu.my/3955/5/5._Deborah_Research_Report_2012_Appendix_E.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=Identity+construction+and+code+switching+in+english+newspaper+advertisements&te=; http://studentsrepo.um.edu.my/3955/

Identity construction and code switching in print advertising has become an area of growing interest. However, studies on this topic in the Malaysian context are limited. Globally there are significantly more studies conducted, but most scholars investigate the occurrence of English lexical it...