Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam

• Main Author: Retnam, Sumithra
• Format: Thesis
• Published: 2012
• Subjects: HD Industries. Land use. Labor; HF Commerce
• Online Access: http://studentsrepo.um.edu.my/3935/1/1._Title_page%2C_abstract%2C_content.pdf; http://studentsrepo.um.edu.my/3935/2/1_%26_INTRO_%26_LIT_REVIEW.pdf; http://studentsrepo.um.edu.my/3935/3/3_RESEARCH_METHODOLOGY.pdf; http://studentsrepo.um.edu.my/3935/4/4_%26_5_RESEARCH_RESULTS%2C_CONCLUSION.pdf; http://studentsrepo.um.edu.my/3935/5/REFERENCES.pdf; http://studentsrepo.um.edu.my/3935/6/APPENDIXES.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=Travel+behavior+among+Malaysian+gays+%3A+A+comparison+between+Malay%2C+Indian+and+Chinese+ethnicities&te=; http://studentsrepo.um.edu.my/3935/

To date, little research has been completed on the Malaysian gay market segment. Their preferences are almost unknown when it comes to travelling, such as their destination choice, motivation, and activities. As the gay market is known worldwide to be a lucrative market segment, an in-depth in...