Factors influencing Arab and Non-Arab customers' satisfaction towards banks in Malaysia / Nada Tareq Al-Mallah

• Main Author: Al-Mallah, Nada Tareq
• Format: Thesis
• Published: 2012
• Subjects: HG Finance
• Online Access: http://studentsrepo.um.edu.my/3920/1/1._Title_page%2C_abstract%2C_content.pdf; http://studentsrepo.um.edu.my/3920/2/c_1_%26_2_Introduction%2C_Lit_Review.pdf; http://studentsrepo.um.edu.my/3920/3/c_3_Research_Methodology.pdf; http://studentsrepo.um.edu.my/3920/4/C_4_%26_5_Research_Results%2C_Conclusion.pdf; http://studentsrepo.um.edu.my/3920/5/References.pdf; http://studentsrepo.um.edu.my/3920/6/APPENDICES.pdf; http://pendeta.um.edu.my/client/default/search/results?qu=Factors+influencing+Arab+and+Non-Arab+customers%27+satisfaction+towards+banks+in+Malaysia&te=; http://studentsrepo.um.edu.my/3920/

In this study different dimensions of service quality, customer expertise’s and customer demographics have been considered and viewed as a direct determinant of customer satisfaction with an indirect determinant of service value moderating the service quality dimension in the process leading to o...