The factors that influence impulse buying behavior: An empirical study of Muslim credit card holders in Malaysia / Siti Hajar Salwa Ahmad Musadik
The impulse buying research was substantially conducted in developing countries by the previous researcher. However, this impulse buying behavior study was rarely conducted in Asian countries, especially in Malaysia. The empirical study of impulse buying in Malaysia is limited. Besides, a study of t...
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| Format: | Thesis |
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2018
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| Online Access: | http://studentsrepo.um.edu.my/14649/1/Siti_Hajar_Salwa.pdf http://studentsrepo.um.edu.my/14649/ |
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