Determinants of tourism demand in Malaysia: Evidence from selected Asian countries / Chen Qiyun
Tourism brings numerous benefits to Malaysia by filling up the spreads demand from tourists. Aware of the comparative advantage in tourism from the Malaysian government, the tourism industry is treated as an essential factor in boosting the Malaysian economy. This paper investigates the determina...
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Format: | Thesis |
Published: |
2020
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Online Access: | http://studentsrepo.um.edu.my/13455/1/Chen_Qiyun.pdf http://studentsrepo.um.edu.my/13455/2/Chen_Qiyun.pdf http://studentsrepo.um.edu.my/13455/ |
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Summary: | Tourism brings numerous benefits to Malaysia by filling up the spreads demand from
tourists. Aware of the comparative advantage in tourism from the Malaysian
government, the tourism industry is treated as an essential factor in boosting the
Malaysian economy. This paper investigates the determinants of tourism demand in
Malaysia by tourists from selected Asian countries – Singapore, Indonesia, China and
Thailand using quarterly data from 2008 through 2018. Panel data technique is
employed to analyze the effect of macroeconomic variables such as real GDP per
capita, real exchange rate and trade openness on tourist arrivals in Malaysia. The
empirical results show that real GDP per capita and trade openness positively affect
tourism demand in Malaysia, while the real exchange rate is negatively correlated with
the tourism demand. Lastly, the findings of this study provide corresponding policy
recommendations to welcome more international tourists and improve the Malaysian
tourism sector.
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