Digital marketing in theatre organizations: A study on Mahua fun age troupe in China / Wang Peng

• Main Author: Wang , Peng
• Format: Thesis
• Published: 2020
• Subjects: NX Arts in general; PN2000 Dramatic representation. The Theater
• Online Access: http://studentsrepo.um.edu.my/12408/1/Wang_Peng.pdf; http://studentsrepo.um.edu.my/12408/2/Wang_Peng.pdf; http://studentsrepo.um.edu.my/12408/

The rapid popularization of Internet technology has changed the face of the whole world. With the advent of the era of digital, online marketing has come in a new way. Based on the traditional marketing methods, the marketing concept and model evolved from the traditional marketing methods are const...