A genre-based study of unlabelled advertorials and advertisements on products related to cardiovascular diseases / Chow Ung T’chiang

• 第一著者: Chow , Ung T’chiang
• フォーマット: 学位論文
• 出版事項: 2017
• 主題: P Philology. Linguistics
• オンライン･アクセス: http://studentsrepo.um.edu.my/10423/1/Chow_Ung_T'chiang.pdf; http://studentsrepo.um.edu.my/10423/2/Chow_Ung_T%E2%80%99chiang_%E2%80%93_Thesis.pdf; http://studentsrepo.um.edu.my/10423/

The World Health Organization (WHO) is concerned about improper pharmaceutical advertising. Although health information is considered a fundamental part of healthcare, the WHO has called for a clear distinction between information and advertising disguised as “information”. This study investigates t...