To revisit or not to revisit Beijing: The role of destination image
This study examines the effects of destination image on the future intention of tourists to visit (or not to visit) Beijing. Ten dimensions are used to measure the destination image:landscape and surroundings, cultural attraction, nightlife and recreation, shopping, sports, accommodation, gastronomy...
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主要な著者: | , , |
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フォーマット: | Conference or Workshop Item |
言語: | English |
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2008
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オンライン・アクセス: | http://eprints.um.edu.my/9239/1/All.pdf http://eprints.um.edu.my/9239/ |
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