Challenges in the library marketing effort in a knowledge society
This paper outlines the challenges in the marketing effort that libraries are facing nowadays. Regardless of library categories, the marketing initiative needs to be considered with great care. The library is known to be a central avenue where information and knowledge are housed which later can be...
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| Format: | Article |
| Language: | English |
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University of Malaya Library
2008
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| Online Access: | http://eprints.um.edu.my/9009/1/KA26%282%292008-A2.pdf http://eprints.um.edu.my/9009/ http://www.umlib.um.edu.my |
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