Will pay-per-view in the advanced charging model recover the business losses for online video companies in China?
The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored i...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Public Library of Science
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/47057/ https://doi.org/10.1371/journal.pone.0297977 |
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