Identification of significant features and machine learning technique in predicting helpful reviews
Consumers nowadays rely heavily on online reviews in making their purchase decisions. However, they are often overwhelmed by the mass amount of product reviews that are being generated on online platforms. Therefore, it is deemed essential to determine the helpful reviews, as it will significantly r...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
PeerJ
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/45753/ https://doi.org/10.7717/peerj-cs.1745 |
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