Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness
Audiobooks have gained significant popularity in China and other regions worldwide. While scholars and practitioners have extensively researched strategies to develop the audiobook market, limited attention has been given to the factors influencing audiences' attitude toward audiobooks, which i...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
SAGE Publications
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/45361/ https://doi.org/10.1177/21582440241257357 |
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