A review of the essence of city branding in enhancing image and identity of a city

• المؤلفون الرئيسيون: Abd Ghafar, Norafida, Che Ghani, Nur Mazidah, Adam, Mastura
• التنسيق: مقال
• منشور في: Malaysian Institute Of Planners 2022
• الموضوعات: TD Environmental technology. Sanitary engineering
• الوصول للمادة أونلاين: http://eprints.um.edu.my/44033/

The future of cities is at the juncture of a new reality. This poses a domestic opportunity to relook and rediscover the image and identity of the city. Cities are often viewed in the international arena, hence the authentic local essence of city image and identity is often flattened, hidden, or ign...