Illustrating scholar–practitioner collaboration for data-driven decision-making in the optimization of logistics facility location and implications for increasing the adoption of AR and VR practices

• Main Authors: Rohani, Vala Ali, Peerally, Jahan Ara, Moghavvemi, Sedigheh, Guerreiro, Flavio, Pinho, Tiago
• Format: Article
• Published: Emerald Group Holdings Ltd. 2022
• Subjects: Business
• Online Access: http://eprints.um.edu.my/43406/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122126385&doi=10.1108%2fTQM-06-2021-0194&partnerID=40&md5=6850349630b42f22eb3ff5da2def81be

Purpose: This study illustrates the experience of scholar–practitioner collaboration for data-driven decision-making through the problematic of optimizing facility locations and minimizing logistics costs for La Palette Rouge (LPR) of Portugal. Design/methodology/approach: The authors used a mixed m...