The impact of protectionism on cultural industries: The effect of China's film policies on imported films

Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving C...

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Main Authors: Parc, Jimmyn, Messerlin, Patrick, Kim, Kyuchan
Format: Article
Published: Routledge Journals, Taylor & Francis Ltd 2022
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Online Access:http://eprints.um.edu.my/42191/
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spelling my.um.eprints.421912023-10-20T02:05:48Z http://eprints.um.edu.my/42191/ The impact of protectionism on cultural industries: The effect of China's film policies on imported films Parc, Jimmyn Messerlin, Patrick Kim, Kyuchan Marketing. Distribution of products Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving Chinese values. Nonetheless, this protectionism has brought about an unexpected effect; a limited number of Hollywood films in China have been able to attract large audiences and even exert a strong influence upon society. This paper examines how this paradox has been possible. First, it compares the level of China's overall protectionism with other countries. Second, China's two main policy instruments in the domestic market are scrutinized: import quota (buy-out and revenue-sharing models) and screen quota. In revealing their true effects, this paper demonstrates that these instruments of protection have produced unexpected negative business practices that foster rather favorable conditions for US films in China which is contrary to what the Chinese government is seeking to achieve. Routledge Journals, Taylor & Francis Ltd 2022-04 Article PeerReviewed Parc, Jimmyn and Messerlin, Patrick and Kim, Kyuchan (2022) The impact of protectionism on cultural industries: The effect of China's film policies on imported films. Journal of Media Economics, 34 (2). pp. 117-133. ISSN 0899-7764, DOI https://doi.org/10.1080/08997764.2022.2074024 <https://doi.org/10.1080/08997764.2022.2074024>. 10.1080/08997764.2022.2074024
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic Marketing. Distribution of products
spellingShingle Marketing. Distribution of products
Parc, Jimmyn
Messerlin, Patrick
Kim, Kyuchan
The impact of protectionism on cultural industries: The effect of China's film policies on imported films
description Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving Chinese values. Nonetheless, this protectionism has brought about an unexpected effect; a limited number of Hollywood films in China have been able to attract large audiences and even exert a strong influence upon society. This paper examines how this paradox has been possible. First, it compares the level of China's overall protectionism with other countries. Second, China's two main policy instruments in the domestic market are scrutinized: import quota (buy-out and revenue-sharing models) and screen quota. In revealing their true effects, this paper demonstrates that these instruments of protection have produced unexpected negative business practices that foster rather favorable conditions for US films in China which is contrary to what the Chinese government is seeking to achieve.
format Article
author Parc, Jimmyn
Messerlin, Patrick
Kim, Kyuchan
author_facet Parc, Jimmyn
Messerlin, Patrick
Kim, Kyuchan
author_sort Parc, Jimmyn
title The impact of protectionism on cultural industries: The effect of China's film policies on imported films
title_short The impact of protectionism on cultural industries: The effect of China's film policies on imported films
title_full The impact of protectionism on cultural industries: The effect of China's film policies on imported films
title_fullStr The impact of protectionism on cultural industries: The effect of China's film policies on imported films
title_full_unstemmed The impact of protectionism on cultural industries: The effect of China's film policies on imported films
title_sort impact of protectionism on cultural industries: the effect of china's film policies on imported films
publisher Routledge Journals, Taylor & Francis Ltd
publishDate 2022
url http://eprints.um.edu.my/42191/
_version_ 1781704607699828736
score 13.160551