When do persuasive messages on vaccine safety steer COVID-19 vaccine acceptance and recommendations? Behavioural insights from a randomised controlled experiment in Malaysia
Introduction Vaccine safety is a primary concern among vaccine-hesitant individuals. We examined how seven persuasive messages with different frames, all focusing on vaccine safety, influenced Malaysians to accept the COVID-19 vaccine, and recommend it to individuals with different health and age pr...
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Main Authors: | Hing, Nicholas Yee Liang, Woon, Yuan Liang, Lee, Yew Kong, Kim, Hyung Joon, Lothfi, Nurhyikmah M., Wong, Elizabeth, Perialathan, Komathi, Ahmad Sanusi, Nor Haryati, Isa, Affendi, Leong, Chin Tho, Costa-Font, Joan |
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Format: | Article |
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BMJ Publishing Group
2022
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Online Access: | http://eprints.um.edu.my/41656/ |
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