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Proposing transmedia storytelling for Malaysian film industry: Thematic considerations

Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence h...

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Bibliographic Details
Main Authors: Aziz, Jamaluddin, Mustaffa, Normah, Hamzah, Norhayati Haji
Format: Article
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Subjects:
GV Recreation Leisure
Communication. Mass media
Online Access:http://eprints.um.edu.my/36155/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123536152&doi=10.17576%2fJKMJC-2021-3704-04&partnerID=40&md5=a815b17641fcf70688d474e304379fec
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http://eprints.um.edu.my/36155/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123536152&doi=10.17576%2fJKMJC-2021-3704-04&partnerID=40&md5=a815b17641fcf70688d474e304379fec

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