Exploring the reasons for bank-switching behavior in retail banking
Purpose The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study aims to explore the key factors that influence individuals' bank-switching behavior in the Malaysian retail ban...
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Main Authors: | Noman, Abu Hanifa Md, Zhao, Cong, Asiaei, Kaveh |
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Format: | Article |
Published: |
Emerald Group Publishing Ltd
2022
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Online Access: | http://eprints.um.edu.my/33706/ |
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