Social media agencies and clients: A resource integration approach
The purpose of this paper is to empirically investigate the agency-client relationship dynamic between a client firm and social media agency through the theoretical lens of service-dominant logic (S-D logic) of marketing, specifically through the application of a resource integration approach. The s...
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Main Authors: | Lone, Ahsan Naeem, Mohd-Any, Amrul Asraf, Mohd Salleh, Noor Akma |
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Format: | Article |
Published: |
Routledge Journals, Taylor & Francis
2021
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Online Access: | http://eprints.um.edu.my/27584/ |
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