Harness the global impact of big data in nurturing social entrepreneurship

• Main Authors: Zulkefly, Nur Azreen, Ghani, Norjihan Abdul, Hamid, Suraya, Ahmad, Muneer, Gupta, Brij B.
• Format: Article
• Published: 2021
• Subjects: Z Bibliography. Library Science. Information Resources; Libraries; Library science. Information science
• Online Access: http://eprints.um.edu.my/26270/; https://doi.org/10.4018/JGIM.20211101.oa18

The global impact of social values, norms, and cultures set the growth and future dimensions of most businesses. In global business governess, the sustainability of social entrepreneurship is heavily dependent on peoples' opinions and their social interactions. Nowadays, social media platforms represent the big global repositories of publicly available information that can be exploited by social entrepreneurs to measure and assess the social impact of their business. There is still inadequate research that focuses on assessing social entrepreneurship impact in the area of big data. This paper aims to investigate the potential of big data in global social entrepreneurship. It examines the possibility of global impact of big data in social entrepreneurship.