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The Malaysian garden concept design branding: Whose role is it anyway?

Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qual...

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Main Authors: Zakaria, Ahmad Zamil, Md Dali, Melasutra, Hussein, Hazreena
Format: Article
Published: 2021
Subjects:
NA Architecture
Online Access:http://eprints.um.edu.my/26199/
https://doi.org/10.21834/ebpj.v6iSI4.2914
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spelling my.um.eprints.261992022-02-17T07:14:56Z http://eprints.um.edu.my/26199/ The Malaysian garden concept design branding: Whose role is it anyway? Zakaria, Ahmad Zamil Md Dali, Melasutra Hussein, Hazreena NA Architecture Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future. 2021 Article PeerReviewed Zakaria, Ahmad Zamil and Md Dali, Melasutra and Hussein, Hazreena (2021) The Malaysian garden concept design branding: Whose role is it anyway? Environment-Behaviour Proceedings Journal, 6 (SI4). pp. 155-161. ISSN 2398-4287, DOI https://doi.org/10.21834/ebpj.v6iSI4.2914 <https://doi.org/10.21834/ebpj.v6iSI4.2914>. https://doi.org/10.21834/ebpj.v6iSI4.2914 doi:10.21834/ebpj.v6iSI4.2914
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic NA Architecture
spellingShingle NA Architecture
Zakaria, Ahmad Zamil
Md Dali, Melasutra
Hussein, Hazreena
The Malaysian garden concept design branding: Whose role is it anyway?
description Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future.
format Article
author Zakaria, Ahmad Zamil
Md Dali, Melasutra
Hussein, Hazreena
author_facet Zakaria, Ahmad Zamil
Md Dali, Melasutra
Hussein, Hazreena
author_sort Zakaria, Ahmad Zamil
title The Malaysian garden concept design branding: Whose role is it anyway?
title_short The Malaysian garden concept design branding: Whose role is it anyway?
title_full The Malaysian garden concept design branding: Whose role is it anyway?
title_fullStr The Malaysian garden concept design branding: Whose role is it anyway?
title_full_unstemmed The Malaysian garden concept design branding: Whose role is it anyway?
title_sort malaysian garden concept design branding: whose role is it anyway?
publishDate 2021
url http://eprints.um.edu.my/26199/
https://doi.org/10.21834/ebpj.v6iSI4.2914
_version_ 1735409384368898048
score 13.160551

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