A multimodal analysis of Malaysian contraceptive promotional materials

• Main Authors: Theo, van Leeuwen, Ang, Pei Soo, Fauziah, Taib
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: HS Societies secret benevolent etc; HV Social pathology. Social and public welfare
• Online Access: http://eprints.um.edu.my/26065/1/PERKKS21%20Prosiding%20Persidangan_Conference%20Proceedings%2056%20Ang%20Pei%20Soo.pdf; http://eprints.um.edu.my/26065/; https://www.lppkn.gov.my/index.php/berita/1467-persidangan-kependudukan-kebangsaan-2021-perkks-21-16-november-2021-secara-atas-talian-aplikasi-zoom-jemputan-penyertaan-dan-penghantaran-abstrak-sebelum-30-ogos-2021

Communicating about contraception is still a taboo subject for many Malaysians. This study focuses on the use of multimodal communication in providing information and promoting contraception to the Malaysian public. Employing Kress and Van Leeuwen’s visual grammar framework and linguistic genre anal...