The influence of communication channels on internet banking adoption

• Main Authors: Zolait, Ali Hussein Saleh, Sulaiman, Ainin
• 格式: Article
• 出版: Faculty of Business and Accountancy, University of Malaya 2009
• 主題: HG Finance; Banking; T Technology (General)
• 在線閱讀: http://eprints.um.edu.my/25081/; https://ajba.um.edu.my/article/view/2219

This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnai...