The influence of communication channels on internet banking adoption
This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnai...
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Faculty of Business and Accountancy, University of Malaya
2009
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my.um.eprints.250812020-07-13T07:09:24Z http://eprints.um.edu.my/25081/ The influence of communication channels on internet banking adoption Zolait, Ali Hussein Saleh Sulaiman, Ainin HG Finance Banking T Technology (General) This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnaires were distributed randomly to 1000 bank customers in the Yemeni capital. A total of 369 completed questionnaires were used for the analysis. The study reveals that both norms influence the intention to use IB. It was also illustrated that the intention norms portrayed in mass media and word-of-mouth significantly influence the respondents' decision to adopt Internet Banking. Faculty of Business and Accountancy, University of Malaya 2009 Article PeerReviewed Zolait, Ali Hussein Saleh and Sulaiman, Ainin (2009) The influence of communication channels on internet banking adoption. Asian Journal of Business and Accounting, 2 (1&2). pp. 115-134. ISSN 1985-4064 https://ajba.um.edu.my/article/view/2219 |
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HG Finance Banking T Technology (General) Zolait, Ali Hussein Saleh Sulaiman, Ainin The influence of communication channels on internet banking adoption |
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This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnaires were distributed randomly to 1000 bank customers in the Yemeni capital. A total of 369 completed questionnaires were used for the analysis. The study reveals that both norms influence the intention to use IB. It was also illustrated that the intention norms portrayed in mass media and word-of-mouth significantly influence the respondents' decision to adopt Internet Banking. |
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Article |
author |
Zolait, Ali Hussein Saleh Sulaiman, Ainin |
author_facet |
Zolait, Ali Hussein Saleh Sulaiman, Ainin |
author_sort |
Zolait, Ali Hussein Saleh |
title |
The influence of communication channels on internet banking adoption |
title_short |
The influence of communication channels on internet banking adoption |
title_full |
The influence of communication channels on internet banking adoption |
title_fullStr |
The influence of communication channels on internet banking adoption |
title_full_unstemmed |
The influence of communication channels on internet banking adoption |
title_sort |
influence of communication channels on internet banking adoption |
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Faculty of Business and Accountancy, University of Malaya |
publishDate |
2009 |
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http://eprints.um.edu.my/25081/ https://ajba.um.edu.my/article/view/2219 |
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1680856997442879488 |
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13.18916 |