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The influence of communication channels on internet banking adoption

This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnai...

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主要な著者: Zolait, Ali Hussein Saleh, Sulaiman, Ainin
フォーマット: 論文
出版事項: Faculty of Business and Accountancy, University of Malaya 2009
主題:
HG Finance
Banking
T Technology (General)
オンライン･アクセス:http://eprints.um.edu.my/25081/
https://ajba.um.edu.my/article/view/2219
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id my.um.eprints.25081
record_format eprints
spelling my.um.eprints.250812020-07-13T07:09:24Z http://eprints.um.edu.my/25081/ The influence of communication channels on internet banking adoption Zolait, Ali Hussein Saleh Sulaiman, Ainin HG Finance Banking T Technology (General) This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnaires were distributed randomly to 1000 bank customers in the Yemeni capital. A total of 369 completed questionnaires were used for the analysis. The study reveals that both norms influence the intention to use IB. It was also illustrated that the intention norms portrayed in mass media and word-of-mouth significantly influence the respondents' decision to adopt Internet Banking. Faculty of Business and Accountancy, University of Malaya 2009 Article PeerReviewed Zolait, Ali Hussein Saleh and Sulaiman, Ainin (2009) The influence of communication channels on internet banking adoption. Asian Journal of Business and Accounting, 2 (1&2). pp. 115-134. ISSN 1985-4064 https://ajba.um.edu.my/article/view/2219
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HG Finance
Banking
T Technology (General)
spellingShingle HG Finance
Banking
T Technology (General)
Zolait, Ali Hussein Saleh
Sulaiman, Ainin
The influence of communication channels on internet banking adoption
description This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnaires were distributed randomly to 1000 bank customers in the Yemeni capital. A total of 369 completed questionnaires were used for the analysis. The study reveals that both norms influence the intention to use IB. It was also illustrated that the intention norms portrayed in mass media and word-of-mouth significantly influence the respondents' decision to adopt Internet Banking.
format Article
author Zolait, Ali Hussein Saleh
Sulaiman, Ainin
author_facet Zolait, Ali Hussein Saleh
Sulaiman, Ainin
author_sort Zolait, Ali Hussein Saleh
title The influence of communication channels on internet banking adoption
title_short The influence of communication channels on internet banking adoption
title_full The influence of communication channels on internet banking adoption
title_fullStr The influence of communication channels on internet banking adoption
title_full_unstemmed The influence of communication channels on internet banking adoption
title_sort influence of communication channels on internet banking adoption
publisher Faculty of Business and Accountancy, University of Malaya
publishDate 2009
url http://eprints.um.edu.my/25081/
https://ajba.um.edu.my/article/view/2219
_version_ 1680856997442879488
score 13.149126

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