The influence of communication channels on internet banking adoption
This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnai...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 出版事項: |
Faculty of Business and Accountancy, University of Malaya
2009
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| 主題: | |
| オンライン･アクセス: | http://eprints.um.edu.my/25081/ https://ajba.um.edu.my/article/view/2219 |
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