Trust and loyalty among Islamic and conventional bank customers in Malaysia

• المؤلفون الرئيسيون: Lee, Siew Peng, Moghavvemi, Sedigheh, Lee, Su Teng
• التنسيق: مقال
• منشور في: Universiti Putra Malaysia 2019
• الموضوعات: BP Islam. Bahaism. Theosophy, etc; Banking
• الوصول للمادة أونلاين: http://eprints.um.edu.my/23760/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(2)%20Jun.%202019/36%20SSH-1822-2016.pdf

The purpose of this study is to explore the dimensions of service quality and test an integrative model to study the influence of service quality, image, and trust on customer loyalty in the Malaysian banking sector. In this study, the service quality model is enhanced to improve the bank’s image. S...