Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women

• Main Authors: Md Syed, Md Azalanshah, Kwon, Seung-Ho
• Format: Article
• Published: Research Institute of Asian Women 2019
• Subjects: HQ The family. Marriage. Woman; Communication. Mass media
• Online Access: http://eprints.um.edu.my/23353/; https://doi.org/10.14431/aw.2019.09.35.3.1

The growing popularity of South Korean popular culture, known as Hallyu (Korean Wave), among young Malay women since the early 2000s has become the latest focus of debate and discussion with respect to its impact on the development of modernity in Malaysia. In this context, there has been little qua...