Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)

A logo is an important tool for visual communication especially for promotional activity, brand identity and campaigns. It is also an important means to disseminate public information. Additionally, a logo is normally used in creating and representing the corporate image for an event or entity. As a...

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Main Authors: Md Yunus, Marzudi, Mohd Nasir, Nuryuhanis, Samsudin, Nurul Haniza
Format: Article
Published: Universiti Kebangsaan Malaysia Press 2019
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Online Access:http://eprints.um.edu.my/22953/
https://doi.org/10.17576/JKMJC-2019-3502-11
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spelling my.um.eprints.229532019-11-04T08:08:33Z http://eprints.um.edu.my/22953/ Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication) Md Yunus, Marzudi Mohd Nasir, Nuryuhanis Samsudin, Nurul Haniza PL Languages and literatures of Eastern Asia, Africa, Oceania A logo is an important tool for visual communication especially for promotional activity, brand identity and campaigns. It is also an important means to disseminate public information. Additionally, a logo is normally used in creating and representing the corporate image for an event or entity. As a coat of arms for a country, a logo is embedded with deep meaning depicted through various elements on a heraldic visual design. Meanings of a logo can be associated with the local sociocultural context it represents as every design element of a logo has its own significant message or value. This research analyses the logo for the 2018 Independence Day for Malaysia by focusing on the design and the application on the medium it is based on. Every element used in the design is analysed according to art and design elements and principals which includes line, form, colour-tone, space, balance, contrast and pattern. The logo is also analysed based on visual communication theory. This research shows that the structure and design management (which includes colour element and design principles) of the 2018 Independence Day logo is imperfect and has affected the ideal function of a logo as a visual communication tool. Suggestions for futher improvements which will not change the main structure and meaning of the logo design are enclosed in this paper. Universiti Kebangsaan Malaysia Press 2019 Article PeerReviewed Md Yunus, Marzudi and Mohd Nasir, Nuryuhanis and Samsudin, Nurul Haniza (2019) Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication). Jurnal Komunikasi: Malaysian Journal of Communication, 35 (2). pp. 176-194. ISSN 2289-1528 https://doi.org/10.17576/JKMJC-2019-3502-11 doi:10.17576/JKMJC-2019-3502-11
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic PL Languages and literatures of Eastern Asia, Africa, Oceania
spellingShingle PL Languages and literatures of Eastern Asia, Africa, Oceania
Md Yunus, Marzudi
Mohd Nasir, Nuryuhanis
Samsudin, Nurul Haniza
Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
description A logo is an important tool for visual communication especially for promotional activity, brand identity and campaigns. It is also an important means to disseminate public information. Additionally, a logo is normally used in creating and representing the corporate image for an event or entity. As a coat of arms for a country, a logo is embedded with deep meaning depicted through various elements on a heraldic visual design. Meanings of a logo can be associated with the local sociocultural context it represents as every design element of a logo has its own significant message or value. This research analyses the logo for the 2018 Independence Day for Malaysia by focusing on the design and the application on the medium it is based on. Every element used in the design is analysed according to art and design elements and principals which includes line, form, colour-tone, space, balance, contrast and pattern. The logo is also analysed based on visual communication theory. This research shows that the structure and design management (which includes colour element and design principles) of the 2018 Independence Day logo is imperfect and has affected the ideal function of a logo as a visual communication tool. Suggestions for futher improvements which will not change the main structure and meaning of the logo design are enclosed in this paper.
format Article
author Md Yunus, Marzudi
Mohd Nasir, Nuryuhanis
Samsudin, Nurul Haniza
author_facet Md Yunus, Marzudi
Mohd Nasir, Nuryuhanis
Samsudin, Nurul Haniza
author_sort Md Yunus, Marzudi
title Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
title_short Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
title_full Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
title_fullStr Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
title_full_unstemmed Logo Hari Kebangsaan 2018: Analisis Teori Seni dan Aplikasi Komunikasi Visual (Malaysian National Day Logo 2018: An Analysis Based on the Theory of Arts and Visual Communication)
title_sort logo hari kebangsaan 2018: analisis teori seni dan aplikasi komunikasi visual (malaysian national day logo 2018: an analysis based on the theory of arts and visual communication)
publisher Universiti Kebangsaan Malaysia Press
publishDate 2019
url http://eprints.um.edu.my/22953/
https://doi.org/10.17576/JKMJC-2019-3502-11
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score 13.160551