Standardization and contextualization: A study of language and leadership across 17 countries
With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate langua...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Elsevier Inc.
2011
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/2256/ http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|