The perception of non-Muslim tourists towards halal tourism
Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data we...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22333/ https://doi.org/10.1108/JIMA-07-2017-0072 |
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