Understanding facebook commerce (f-commerce) actual purchase from an artificial neural network perspective

• المؤلفون الرئيسيون: Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman
• التنسيق: مقال
• منشور في: California State University, Long Beach 2018
• الموضوعات: HF Commerce; QA75 Electronic computers. Computer science
• الوصول للمادة أونلاين: http://eprints.um.edu.my/21483/; http://www.jecr.org/sites/default/files/19_1Paper5.pdf

Despite the abundance of studies in electronic commerce, few studies have validated the antecedents of actual purchase from the perspective of Facebook commerce or f-commerce. Most of the existing e-commerce studies have focused on purchase intention and little attention has been paid on consumers&#...