Supplier integration roles in new product development: The automotive suppliers’ perspective
This research examined supplier integration in New Product Development (NPD) from the suppliers’ perspectives. The level of supplier involvement in NPD practices and the drivers and barriers of supplier integration in NPD were explored. In this case study based qualitative research; data were gather...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/20216/1/Supplier%20integration%20roles%20in%20new%20product%20development%20The%20automotive%20suppliers%E2%80%99%20perspective..pdf http://eprints.um.edu.my/20216/ https://ieeexplore.ieee.org/abstract/document/8607407 |
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