Drivers of halal orientation strategy among halal food firms
Purpose - The purpose of this paper is to investigate the factors that motivate the halal food firms in Malaysia to practice halal orientation strategy (HOS). Design/methodology/approach - Data were obtained from a survey of 137 halal food firms in Malaysia, and analyzed using the partial least squa...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2015
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/19306/ http://dx.doi.org/10.1108/BFJ-01-2015-0027 |
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