Social media adoption: The role of media needs and innovation characteristics
This research is designed to empirically investigate how social media needs and innovation influence the adoption of social media amongst Internet users. The theoretical perspective of the uses and gratifications, and Rogers' five characteristics of innovation are reviewed and extended to expla...
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Main Authors: | Zolkepli, I.A., Kamarulzaman, Y. |
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Format: | Article |
Published: |
Elsevier
2015
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Subjects: | |
Online Access: | http://eprints.um.edu.my/19268/ http://dx.doi.org/10.1016/j.chb.2014.10.050 |
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