Social media content analytics: Study on B2C fan-pages

• Main Authors: Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Moghavvemi, Sedigheh, Md Nasir, Mohd Hairul Nizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General); Communication. Mass media; QA75 Electronic computers. Computer science
• Online Access: http://eprints.um.edu.my/18122/1/All.pdf; http://eprints.um.edu.my/18122/

One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular po stings on these pages. Customers will reply differently to these postings. In defining the e...