SM analytics: Impact of SM engagement metrics on online purchase intention

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. Many researches have been conducted on identifying the importance of SM on purchase intenti...

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Bibliographic Details
Main Authors: Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Md Nasir, Mohd Hairul Nizam
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.um.edu.my/16828/1/0001.pdf
http://eprints.um.edu.my/16828/
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