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UM in the news: Marketing and promotion on social media platforms

Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used...

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Main Authors: Hazidah, N.A., Edzan, N.N., Mahbob, Y., Hasmawati, I.
Format: Article
Language:English
Published: 2012
Subjects:
T Technology (General)
Z Bibliography. Library Science. Information Resources
Online Access:http://eprints.um.edu.my/14414/1/UM_in_news.pdf
http://eprints.um.edu.my/14414/
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spelling my.um.eprints.144142015-11-03T00:50:40Z http://eprints.um.edu.my/14414/ UM in the news: Marketing and promotion on social media platforms Hazidah, N.A. Edzan, N.N. Mahbob, Y. Hasmawati, I. T Technology (General) Z Bibliography. Library Science. Information Resources Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions. 2012 Article PeerReviewed application/pdf en http://eprints.um.edu.my/14414/1/UM_in_news.pdf Hazidah, N.A. and Edzan, N.N. and Mahbob, Y. and Hasmawati, I. (2012) UM in the news: Marketing and promotion on social media platforms. Jurnal Persatuan Pustakawan Malaysia, 6. pp. 1-10.
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
language English
topic T Technology (General)
Z Bibliography. Library Science. Information Resources
spellingShingle T Technology (General)
Z Bibliography. Library Science. Information Resources
Hazidah, N.A.
Edzan, N.N.
Mahbob, Y.
Hasmawati, I.
UM in the news: Marketing and promotion on social media platforms
description Today's technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of thispaper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions.
format Article
author Hazidah, N.A.
Edzan, N.N.
Mahbob, Y.
Hasmawati, I.
author_facet Hazidah, N.A.
Edzan, N.N.
Mahbob, Y.
Hasmawati, I.
author_sort Hazidah, N.A.
title UM in the news: Marketing and promotion on social media platforms
title_short UM in the news: Marketing and promotion on social media platforms
title_full UM in the news: Marketing and promotion on social media platforms
title_fullStr UM in the news: Marketing and promotion on social media platforms
title_full_unstemmed UM in the news: Marketing and promotion on social media platforms
title_sort um in the news: marketing and promotion on social media platforms
publishDate 2012
url http://eprints.um.edu.my/14414/1/UM_in_news.pdf
http://eprints.um.edu.my/14414/
_version_ 1643689809154146304
score 13.18916

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