Profile of sme’s strategic alliance in Malaysia

In the third millennium, competition has become tough and unpredictable and all organizational regardless of their size and scope of operation are facing fierce competitive challenges. In management, one of the most reliable ways to cope with these challenges quickly and effectively is strategic all...

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Bibliographic Details
Main Authors: Poorangi, M.M., Sek Khin, E.W.
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://eprints.um.edu.my/12750/1/034_250_ICM2011_PG0405_0430_SMES_STRATEGIC.pdf
http://eprints.um.edu.my/12750/
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