Consumer ethnocentrism in Malaysia towards Petronas petrol station: a case study of Klang Valley area / Mohamad Firdaus Mohamad Zaid
Since recent years globalization has opened and exposed local and foreign marketers to greater market opportunity and from that consumers around the world are exposed to a broad number of domestic and foreign brand choices that are easily available to them(Teo, Mohamad, & Ramayah, 2011). So, fro...
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| Format: | Student Project |
| Language: | English |
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2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/99974/1/99974.pdf https://ir.uitm.edu.my/id/eprint/99974/ |
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