Industrial training report: APG Marketing and Management Sdn Bhd / Puteri Alya Nabeeha Megat Effendi

• Main Author: Megat Effendi, Puteri Alya Nabeeha
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Branding (Marketing)
• Online Access: https://ir.uitm.edu.my/id/eprint/99903/1/99903.pdf; https://ir.uitm.edu.my/id/eprint/99903/

This internship report provides an in-depth overview of my industrial training experience at APG Marketing and Management Sdn Bhd. The report highlights the company's profile, products, and services, as well as its vision and mission. The training reflection section outlines the roles and responsibilities I undertook during my 24-week internship, including social media marketing, customer service, and telemarketing activities. Additionally, it discusses the training and mentoring of new interns and my involvement in charitable activities organized by the company. A comprehensive SWOT analysis was conducted to assess APG's strengths, weaknesses, opportunities, and threats. The analysis identified areas for improvement, such as limited online promotion and underutilization of online marketing tools, along with opportunities for growth in emerging markets and the company's sustainability focus. Based on the SWOT analysis, a TOWS matrix was created, presenting strategic recommendations for APG Marketing and Management Sdn Bhd. The recommendations include utilizing the company's wide network for emerging markets, enhancing online promotion efforts, differentiating through a customer-centric approach, managing customer expectations, investing in online presence and training, exploring new markets, and improving online competitiveness and market differentiation. The executive summary concludes by emphasizing the significance of effective communication with customers to address impossible demands and set realistic expectations. Additionally, the report highlights the importance of teamwork and the supportive work environment at APG in facilitating my professional growth and development. Overall, this internship report showcases the valuable skills and knowledge I gained during my time at APG. The recommendations outlined in the TOWS matrix provide valuable insights for APG Marketing and Management Sdn Bhd to enhance its competitive position in the real estate market and achieve continued success in the industry.