Factors that influence the intention to use Online Food Delivery (OFD) apps among UiTM’s students in the East Coast region / Nuraini Syuhada Abdul Razak and Tengku Eika Syafiqah Tengku Mazlan

• Main Authors: Abdul Razak, Nuraini Syuhada, Tengku Mazlan, Tengku Eika Syafiqah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99851/1/99851.pdf; https://ir.uitm.edu.my/id/eprint/99851/

Online Food Delivery (OFD) service is known as a process by which an order for food is put online and delivered to the customer at the designated location. It is an exciting new trend that is currently booming in the food and beverage industry in Malaysia. Individuals who are caught with tight sched...