Understanding factors that influence food choices among adults at Aman Central Mall, Alor Setar, Kedah / Lailatulnurafiqah Md Zaki and Nurramizah Syazana Asri

• Main Authors: Md Zaki, Lailatulnurafiqah, Asri, Nurramizah Syazana
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99712/1/99712.pdf; https://ir.uitm.edu.my/id/eprint/99712/

This research aimed to understand the factors influencing food choices among adults at Aman Central Mall. Based on the factors, the researcher assumed that mood would be the most significant in influencing food choices. A set of questionnaires has been used in this study and it was distributed to th...