Comparison on the factors that influence consumers’ preference between wet market and modern market / Farhana Ab. Aziz and Nadwatu Najihah Abdul Manap

• Main Authors: Ab. Aziz, Farhana, Abdul Manap, Nadwatu Najihah
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99663/1/99663.pdf; https://ir.uitm.edu.my/id/eprint/99663/

The main study of this undergraduate project is to investigate the factors that influence consumers’ preference toward wet market and modern market. This study was done by using secondary studies which are argumentative and comparative analysis. The comparative analysis is done between the wet marke...