Factors affecting customer satisfaction toward e-commerce website usage of franchised restaurant in Malaysia / Wan Syasya Izzati Rosly and Nor Aini Yusoff

• Main Authors: Rosly, Wan Syasya Izzati, Yusoff, Nor Aini
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/99406/1/99406.pdf; https://ir.uitm.edu.my/id/eprint/99406/

The advancement of technology and growth of the e-commerce industry in Malaysia has set up the trend for customers to make online purchases through an online ordering system platform. People can order food using a franchised restaurant website only by tapping on any smartphones and devices connected...